Asian Football Betting
With its massive population, it is no surprise that Asia is the world’s largest betting market. However, it is also a market that is experiencing rapid change, making it even more important for sports betting fans to do their homework before making a deposit.
Asian betting sites focus on a variety of different sports depending on what regional or national markets they are serving. While international and European soccer is universally popular, betting sites serving national markets also focus on national or regional leagues, with comprehensive coverage of local events.
In Japan and Korea, for example, baseball is enormously popular, while in India, cricket is a national obsession. Sports like golf and tennis are also covered. While North American sports leagues do not enjoy the same level of coverage as they do in Europe, major international brands operating in Asia provide comprehensive coverage of NFL football, Major League Baseball, NBA basketball and NHL hockey.
A selection of betting options is available for all major sports including three-way betting, handicap betting and total goal betting. Futures and props wagering, as well as Live In-Play betting are also available for major sporting events.
Coverage of horse racing on Asian betting sites is limited compared to their European and British counterparts. However, most international brands fill the void with daily coverage of races at tracks in the UK, Europe and North America, as well as in-depth coverage of major racing events.
Reputable Asian brands also offer deposit bonuses and promotions to encourage players to try their luck at online casino games.
How to Ensure that an Asian Betting Site is Legitimate
With the rapid growth of the online betting market in Asia, it has become increasingly important to ensure you choose a legitimate site that accepts deposits in the currency of your choice.
Historically, the Asian market has been serviced by a patchwork of brands meeting the needs of specific regional or national markets. As a result, betting sites have been typically regulated by local or national authorities.
The Phillippines have emerged in recent years as one of Asia’s most preferred jurisdictions for the licensing and regulation of online betting sites. A growing number of reputable international brands have established operations in the Philippines, taking advantage of the country’s rapidly developing infrastructure and commitment to growing the industry.
A number of Asian countries are also in the process of developing policies on online betting for the first time, laying the foundation for improved regulation of online betting sites across the continent.
Many reputable international brands service the Asian market while operating offshore. These sites are licensed and regulated by authorities in the country in which they are based. But even with a license from a recognized online betting regulatory body, there is no guarantee that a betting site will adhere to ethical conduct.